In this era of digital marketing, when almost every business is an online venture, searching for the best marketing company may seem quite difficult. Search Engine Optimization (SEO) helps your business to bring more traffic, more leads, and great conversions; however, it happens only when you hire the best SEO consultant to take responsibility of your marketing. The latest stats prove that about 44% of companies prefer SEO marketing for gradual yet durable outcomes that benefit their businesses.
A dedicated SEO consulting services provider has the expertise to impeccably optimize interrelationship between all channels that include social media, content marketing, synchronized SEO and PR, community building, audience tracking, analysis of the quality score, user-behavior analytics, and a whole more. Through all these attributes, a reliable and popular SEO consulting company becomes able to give propaganda you can depend on. The job of an SEO firm includes these:
Mentioned above are the important jobs of a responsible SEO marketing company. Either you have basic knowledge or no knowledge of SEO marketing, looking for the following qualities in an SEO company get your search done in the best manner.
The best-rated SEO company will understand your business and its objectives thoroughly. It delivers client satisfaction than just services. Marketing tactics are variable depending upon the needs of an online venture and its related customers.
To be sure from your end, you can take a step further and dig into the feedback of the company or by availing a demo. A reliable SEO company reaches to the deepest level to produce results that influence your business performance over the Internet. These are experts among those 72% of marketers who understand the importance of delivering obvious results.
The quality of their technical work will speak about their expertise. Look for their experience, testimonials, offerings, genuine contact information, social media identity, and sample-work for double assurance.
The company should be realistic while promising you for the best outcomes. A reliable company does not trap the prospects with a false word of delivering top results. Such companies better understand the methodologies, uncertain variations, and ranking fluctuations that can arise during the optimization process. Properly examined campaign and its budget may probably give you a sight of headway. Their legitimacy gives you success that lasts for a long time.
A logical approach can take the SEO process in the right direction. With critical thinking ability, a dedicated SEO consulting services provider can understand everything that matters to you. A reliable SEO provider knows how to rank your website higher than your competitors and also the projected time for such commitments. Companies like Source Soft Solutions work with highly talented professionals with an analytical mindset who reach to the deepest level of any issue, make corrections, and let things come back on the track. They can help your business capture traffic from 93% of searches carried online for relevant services/good/products.
What makes a fine line between an ordinary SEO company and a prestigious SEO consulting services provider is the assurance of delivering measurable results in the committed time-frame. The professionals at the company investigate all components about your business website, check out the performance of your competitors, prepare Internet marketing strategies, and then tell you about the time you will start noticing change in conversion and sales, traffic, prospects, visibility, approachability, and lastly the return of investment for which you hired the company. A genuine company always shares reports with you so you can know how well your SEO campaign is going on and what else can be expected from the service provider.
Not every business has the same budget to market its services for a huge amount. Some clients don’t permit to do ON-Page SEO activities while others handover On-page and Off-page both. Number of keywords, SEM, content marketing may also be customized. In such cases, the charges are different. Discuss your needs and ask for a customized package suitable for your requirement so you can pay for what you get. Therefore, a customized billing can help your business achieve the set goals.
The company knows the dependency of visible results of SEO and your business’ social reputation. Therefore, social media marketing is also an essential part of SEO. An SEO consulting company will take care of your social media presence. It will promote your business to generate traffic and leads from social channels like Facebook, Twitter, LinkedIn, Instagram, etc. That’s how the organization encourages cross-marketing and lets you collect opportunities from different sources.
Wrapping-Up
The SEO industry is huge and finding out the best SEO company can be tricky. Hiring a digital marketing company is like founding your business. Your decision can either make or break your business.
You can simply contact Source Soft Solutions, a reliable and dedicated SEO consulting services provider, and know how our professionals can execute SEO operations to transform the facet of your online venture. Contact us for a free consultation today!
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44% of people do a Google search before starting their online shopping journey. 23.6% of eCommerce orders are directly linked to organic traffic. This means SEO matters for your online store. But it is not that easy to get your website to the top for competitive keywords unless you find out where you are lacking. We have developed an eCommerce SEO audit checklist that will help you improve your organic search marketing.
Performing an SEO audit is the best way to identify why your site is not ranking for your chosen keywords, what are the problems with your site, and why you are not getting desired results. A site audit helps you find out if you have broken links, mobile-friendly design, and top-notch content and is your site crawlable and indexed properly.
A good eCommerce SEO audit is about diagnosing the problems correctly. The goal is to find out the weak points and take actions to fix them. We provide eCommerce SEO services, so we know when and how to conduct audits of a website. We conduct an SEO audit at the beginning of a new campaign. Once we start the on-page and off-page works, we perform audits every quarter so that we can identify problems in our current process and improve it to grab opportunities.
SEO is a continuous process. You need to constantly monitor your results and optimize your site to get the best results. Conducting a site audit is not a cakewalk, especially when you have tons of web pages for various products and categories. There are a number of website audit tools that helps you identify on-page issues, find duplicate content, asses page errors, find broken links, and more.
Here are the SEO tools you can use for eCommerce site audit:
Using site audit tools are a great way to save your efforts on the time-consuming analysis tasks, but a manual element would make it more effective. Hire one of the best eCommerce marketing agency to get your site audited properly for each category mentioned below.
An SEO campaign for an eCommerce store can succeed or fail based on the keywords you select and work upon. Therefore, doing keyword analysis is essential for your online store.
You can use Google Keyword Planner to find the search volumes for your primary keywords and identify high-performing and low-performing keywords. Compare the list with the last audit you did.
Use Moz’s Keyword Explorer to find the most difficult keywords for your store. If these keywords are getting you a good amount of traffic, then you can work on them to improve your ranks. If they are not bringing enough traffic, you can think of other keywords with a good search volume.
It is a qualitative evaluation of your website content to identify issues. You can find out what pages are performing well, what needs to be updated, pages with most views and shares, etc. Content analysis is also done to know what customers want and how to create content that solves their problems. Once you have identified the problems, make sure you follow these tactics to improve your content quality.
Usability is at the center of how you and customers communicate with each other. A site with poor navigation and design can result in low conversions or sales. The following checklist can be used to know if your eCommerce store has good usability:
It helps you check the technical aspects of your site. Search algorithms and technology change frequently. Conduct a technical SEO audit every 4-5 months is a good way to know the health of your site. Technical SEO could increase your website traffic by 10x, if done the right way. So optimize your site for these parameters that are included in a technical SEO audit:
The best way to learn how to improve your SEO results is to do competitor analysis. Start with the top 10 results for your primary keywords. They are your competitors. Check your competitors’ site structure, content, backlinks, and optimization.
Competitor analysis is not about copying and pasting the strategies they are using to rank for your targeted keywords. It is about learning and identifying what can work for your store and how you can do it better.
Citation analysis is done to ensure you have consistent NAP (Name, Address, and Phone number) information across the Internet. This also helps you to find out untapped business directories where you can submit your site.
Do a backlink audit to analyze the links to your site. Link relevancy is important. 100% of the links may not be relevant to your site, but a majority of them should be.
Link authority is another factor you should look for. Check the domain rating of the sites from where you are getting backlinks.
Diversify your backlinks. Include a variety of backlinks, such as contextual links, directory and forum links, sidebar links, resource page links, etc. Achieve link growth over time. Massive drops in link numbers can raise an alert for Google bots.
Conclusion
A proper eCommerce site audit is all about analyzing your online store from A to Z. If you go through the above steps, you can optimize your site properly and drive more traffic, sales, and online orders.
Source Soft Solutions is a leading company offering eCommerce SEO services. We provide a comprehensive SEO audit to help you know your site’s SEO status. We identify all the issues with your site and propose solutions to fix them. Our job as your eCommerce marketing company is to make sure your site is set up for SEO success in terms of ranking, clicks, traffic, and sales. Contact us today to get started!
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Increased number of Internet and smartphone users has changed the way of doing business. Today, millions of websites are involved in online business, but a few achieve their goals. A business website represents entire venture, efforts, investment, thoughts, approach, prospect, and a lot more. Therefore, people don’t want to compromise with the quality of web development. If you have a big idea to begin with, it must not be stuck in the constraints of poor web development process that can cost you high.
Today, the market is packed with a large number of web development companies, so choosing the right one is truly a daunting task. However, you can pick top ten results from the Google Search Engine Results Page, checkout those companies’ portfolios, and ask following questions to finalize the excellent company for your development needs.
Be Familiar with Your Requirements First:
Before you think of hiring a web development company, it’s important to get familiar with each and every business requirement. Remember that web development is far more than just displaying your products, sharing the contact details, loading the website with content or something like this.
Your website should be friendly and have unique interface to connect your business with customers. This kind of website can compel your prospects to buy your goods/services/products. It should interconnect with your customers and interact with their needs appropriately. This can be done only when you make time to structure your business, process, products, and publicizing strategies. Once you are done, tell your requirements to the company, note down their responses to compare, and go with the best.
(Image Source: Adobe Stock)
The Cost of Entire Web Developing Process:
Cost is not always you should be worried about. Low figures can attract you initially and cost you later. Different development companies may have different prices to offer for the same job but the difference lies with the quality of the process. Remember, ‘cheap can be expensive’. So, be less focused on prices and more on the features and development services.
A low bidding company will earlier attract you and then it would compromise with the quality of products, features, and timeline to trouble your business. Beware of such organizations. A reputed and reliable company employs excellent resources, tools, features, and elements to deliver your project within the committed timeframe. Ask the company about their type of charges for the services. Some companies charge you for the entire project while others will quote you their hourly price.
(Image Source: Adobe Stock)
Consider Cyber Security to Safeguard Your Business
Many other examples are available on the Internet that may compel you to take care of the security of your website. This makes security a priority for your website or your business. With an unprotected website, you may give hackers a chance to play with your venture or valuable investment. Don’t let these hackers be successful and ask for a fully secured website to do business hassle-free.
(Image Source: Pixabay)
Ask About Research, Platforms, and Tactics:
Research is one of the most important things you can do for determining the position of the company. A reputed company will always tell you about its current best projects and their progress so you can be rest assured about their process.
Reliable companies represent themselves as one-stop-destination to meet all types of requirements like CMS web development services, PHP development, Java development, etc. The professionals at the organizations will illustrate their visions, tactics, techniques, and tools to give your goals the right direction. If you hire one of these web development companies like Source Soft Solutions, you will have access to dedicated web developers to work on your website more precisely and magnificently.
(Image Source: Pixabay)
Exposure to the Latest Technology:
The trends in the technology world are ever-changing. If you don’t walk with the same pace, you will be left behind by your competitors. Your web development company must able to implement the latest technologies and tools to make the website communicate with the needs of the current market, customers, and your visualization. A website that is responsive, user-friendly, resourceful, and competitive helps you do business in a right way.
An excellent web development company can help you stand out among the crowd. The best development companies in the world have access to the latest technologies to drive potential customers for your business.
(Image Source: Pixabay)
Access to Best Online Marketing Services:
As a beginner, you may be clueless about how you should start with the marketing aspect. If you don’t have any plan to set up a marketing team for now, you can ask the company to illuminate its additional services for online marketing. A company like Source Soft Solutions deals in a wide range of services to help its clients with all types of technological requirements. The company helps you to reach out to your targeted audience quickly, easily, and efficiently. The marketing services will help your business drive more traffic, leads, and sales. The company must complete the marketing agenda, so you can focus on enlarging the business by creating opportunities not the marketing tactics.
(Image Source: Pixabay)
If you want to raise your capital by maximizing the profit sizes, you must make sufficient time, do smart research, study a lot, communicate with maximum companies, compare their offerings, and ask for a demo to have a glimpse of their expertise.
Or you can simply take over this confusion by hiring Source Soft Solutions to get world-class web development services. We have highly experienced professionals to work on your projects, meet your expectations, deliver next-level functionality, and a lot more. We help many clients with our prominent services like open source eCommerce CMS solutions, web application development, mobile application development, emerging technologies, and more. Contact us to know our customized solution for your business needs.
With more than 80 million active users, FaceApp is a free app that can be downloaded to your device from the AppStore or Google Play.
FaceApp has exploded in popularity in every country. Why? Because this AI-based photo editing software provides some amazing filters that its competitors like Instagram and Snapchat don’t have.
Using artificial intelligence, FaceApp morphs your face image and uses neural networks for its transformations.
Image Source: Face App
Though the app has become quite famous for turning your images into an older version of you, it has many other features which are equally interesting. You can do gender swap, put on eyeglasses, grow a beard, change your hairstyle and eye color among others.
Image Source: Face App
Since its launch in 2017, Faceapp has passed millions of downloads with 4+ rating. How is that even possible? That’s the power of integrating AI into an app that makes it possible to read an image and convert it to ‘young’ or ‘old’ version of you.
| App Name | App Store | Monthly Downloads |
| FaceApp | Google Play | 36,187,260 |
|
FaceApp – AI Face Editor |
Itunes Connect | 11,174,123 |
Source: Apptopia
The popularity of FaceApp has spurred among entrepreneurs as well as they are looking to build a clone app and get the same level of success as this photo editing software. If you are interested in knowing how much does it cost to build FaceApp like mobile application, then this article is for you! Being a leading mobile application development company, Source Soft would be happy to help you out with some broader insights on the FaceApp development cost, its features, and some amazing facts.
Age Filter: This Filter has become a golden ticket for the app maker to reach millions of users. Using this filter, you can age yourself and see how you look after 40-50 years or check out your younger version. The filter was made even more popular by celebrities and the hashtags like #FaceAppChallenge and #AgeChallenge.
Gender Swap: This is the second filter that contributed toward the growing popularity of FaceApp. Anyone can swap their face with male or female photo changer filter, thus allowing you to discover how you will look as a man or woman.
Hairstyle Filter: Why try different hairstyles in real and feel awkward later on when you can try them out using this filter on FaceApp.
Smile Filter: You can check out how you look with a wider smile using this filter.
Skin Tone Lightening Filter: As the name suggests, this filter works the same way.
These are primary filters available in the basic version, you get to try more if you buy the Pro version.
https://www.instagram.com/p/Bz_jY7Xns–/
Step 1: Install FaceApp from App Store or Google Play
Step 2: Open the app
Step 3: Click a Selfie or choose a picture from your Gallery
Step 4: Choose a filter such as Old Age or Young
Step 5: You get to see your own older-self
Step 6: Save it or share it on social media
FaceApp offers a host of features with amazing UX/UI design. Here we will discuss the top features of FaceApp that you need to add in your clone app if you are planning to build one app like this.
It is an important feature of any mobile application. As the app uses user’s data for photo editing, you need to have this feature in your app.
FaceApp lets you add pictures from your phone’s Gallery or social media to apply filters on them. However, the app does not gain access to all the pictures in your Gallery and asks the user to pick one picture for editing.
This is the main feature of FaceApp. AI filters like Old, Young, Male or Female can change how you look and provide some realistic transformations that are hard to believe.
There are some image editing tools like hairstyles, eyeglasses, make-up, beards and more. These tools can change your look drastically with just one tap.
FaceApp has integrated most of the social media platforms like Facebook, Twitter, Instagram, etc. To make it easier for users to share their morphed picture on their social accounts.
Though the app is free to download and use, you can get a paid version by paying monthly, yearly or lifetime subscription fee.
FaceApp has been developed using cutting-edge software and powered by Artificial Intelligence. It has a robust tech stack which helps to build the algorithm required in photo editing.
Python is a high-level programming language used for server-side scripting. It is valued for its flexibility, dynamics, and availability. It has its own HTTP server and uses the Common Gateway Interface to deliver dynamic content. Python makes use of MySQL to store information.
Kotlin is a statically-typed programming language that runs on the Java Virtual Machine (JVM) and is interoperable with Java. After Java, it is the officially supported language for Android app development. Java is the most preferred language for Android app development. It offers flexibility in terms of re-using code and updating software.
Objective-C has been chosen by Apple to build iOS apps that are robust and scalable. It supports all iOS frameworks but is slowly being replaced by Apple’s Swift. The latest programming language Swift has made prevalence in writing code for Apple’s latest APIs, Cocoa and Cocoa Touch.
OpenCV is a 3D graphics rendering tool while OpenCV is used for real-time image processing. In short, GL creates images and CV processes them.
To develop a mobile app like FaceApp, you would require the following developers in your team:
Hourly Development Rates Based on Location
A good way to investigate the cost of developing a mobile app is to start by looking at the development time required for each feature that you want in your app and the hourly rates your development company is charging you.
App Development Cost Formula:
(Features ∗ Development Time) ∗ Hourly Rate = Cost
Face App has a smart design and unique functionalities, powered by AI. Depending on the number of features and developers that you hire, the cost to develop a mobile app like FaceApp would cost you anywhere around 40k-100k USD.
If you want the exact quote for FaceApp like application, contact Source Soft Solutions today. We have experienced and highly skilled developers who are well versed in developing complex apps.
Snapchat: It is a free app for iOS and Android devices. It became popular for its filters like cat ears and dog ears and gender swap.
Facetune2: It has over 10 million downloads with 4.6 ratings on Apple App store. It is a retouching app that can enhance your facial features like eyes and nose shape, remove blemishes, and much more.
Reflect Face Swap: This is the first machine learning-based face swapping app. You can swap your photos with famous statues, paintings, cartoons, and video game characters.
Face Changer 2: With 50M+ users, this app is popular for its swap feature wherein you can swap faces between friends and with your favorite characters and use hundreds of funny accessories.
Final Thoughts
That’s all about the viral FaceApp. Its AI-based features make the app a popular app among users, so if you are planning to build an app like FaceApp, you have to consider what features would work for your audience. You must hire a reliable mobile application development company to develop iOS and Android apps along with the backend of FaceApp like app.
If you think this is a revolutionary app idea, contact us to learn how we can bring it to reality.
PPC is a paid advertising model wherein marketers pay for the ads that are placed on search engine result pages (SERPs), every time they are clicked by a user. Google is the most trusted publisher for advertisers. Marketers have given Google Ads 4 or 5 on the trust index.
The main goal of PPC is to drive a user to the marketer’s website or app and make them perform a valuable action.
There are several marketing options for businesses but still, Pay Per Click (PPC) is a popular way of attracting targeted customers to your website. PPC can increase your brand awareness by 80%. However, you need to strategically craft your PPC campaign to drive more clicks and conversions. Check out this blog to know how to create a high-converting PPC campaign.
According to the State of Digital Advertising 2019 report by Marin Software, paid search accounts for 39% of advertisers’ total budget. This means PPC is still the dominant advertising medium for marketers. But why? Because PPC helps to bring qualified visitors to your channel and increase the chances of conversion rate.
(Image source: Sherpa)
PPC advertising is an incredibly effective way to drive new customers and increase brand awareness. Marketers report that PPC helps them to earn $2 in revenue for every $1 spend on PPC ads.
There are a number of factors that go into making a PPC campaign successful, including your industry, competition, your services or products, landing page design, ad copy, customer behavior, and much more. As a reliable Pay Per Click campaign management company, Source Soft Solutions knows what goes into making a PPC ad successful for any business. We will tell you the six most important factors that are required for creating a high converting PPC campaign. So let’s dive in!
Start with researching about your customers. What device they use the most, what kind of terms they are searching for on Google, and how to evoke emotions in them.
A survey conducted by Buffer revealed that ads with emotional triggers performed twice than the ones with rational content. Emotions such as joy, surprise, happiness, amusement, hope, affection, excitement, delight, interest, etc. help your brand to connect with the customers when they are planning to purchase products or services like yours.
Doing customer research can help you decipher the PPC budget and select the right keywords.
Don’t just pick keywords randomly. You need to organize them and make a list of branded keywords, product/service-based keywords, high-intent keywords, feature-specific keywords, and negative keywords (keywords that you don’t want Google to show your ads for).
Before you dive into using keyword research tools, learn from the ad copies of your competitors. See what type of keywords they are bidding for, what is their ad position, what’s their ad spend, etc.
Use Google’s Keyword Planner to find the most relevant keywords for your products or services, plus you can see the bid price for each keyword.
Divide your keyword into four match types as this helps to get a good quality score and higher position in the ad display list.
When you finish researching the potential keywords for your PPC campaigns, it’s time to determine your budget.
According to WordStream, the average cost per click in PPC across all industries is $2.32 on a search network like Google.
Here is how you can calculate the cost per click for any ad campaign:
Check out the following Google AdWords Industry Benchmarks by WordStream to know what is the CPC in your industry.
Now to determine your PPC budget, answer the following questions:
Once you initiate the ad campaign, check your conversion rate. Tweak your strategies and again determine the money you are spending on ad campaigns.
| Max CPC = (profit per customer) * (1 – profit margin) * (website conversion rate) |
When businesses use generic pages like Home Page as their PPC landing page, users often find it difficult to search the exact things. Users don’t convert well and this signals Google that their landing page experience was not good. It could lead to an increase in your cost per click. Therefore, designing a highly relevant landing page is critical to the success of your PPC campaign.
An analysis of 455 PPC landing pages found that dedicated pages convert 65% more than web pages. How a standalone landing page can help you? It can help you achieve a higher quality score, reduce cost per click, cost per acquisition, and increase conversions.
How to create the best performing landing page? Follow these 5 guidelines:
Your PPC ad copy is far more important than you can imagine. There is a thin line between a successful PPC campaign and wasted PPC budget. That thin line is your ad content. Writing an effective copy is not just beneficial for attracting new customers and compel them to click on your ad but it also helps to increase quality score, lower bid costs, and get higher ROI.
There are three important elements of an effective ad copy:
So what’s the formula to a better ad copy? It does not exist. You have to hire Pay Per Click campaign management company to help you write compelling ads with different emotions, CTAs, benefits and intelligent use of keywords.
PPC campaign isn’t ‘create once, will work forever’ strategy. It requires A/B testing every time you create a new ad group, change text, call to action, add new landing page, or change anything. Test each element of your campaign and keep on testing. Guesswork can eat up your budget. So, make sure your PPC campaign is based on proven methods and A/B testing rather than guesses.
Launch your ad campaign and let real data flow in. You may have to change keywords, ad content, landing page design, etc. Try Google’s new YouTube live display streams in your ad, use AI in PPC ads, or use 3D swirl ads. You must be ready to adapt to these changes and tweak your campaign.
Analyze your results, tweak and test each element, and repeat it!
Conclusion
The main focus of any PPC campaign is to get clicks from your target audience and increase conversions. Whether you own a B2B business, B2C company, eCommerce store, or large enterprise, PPC has proved to be a reliable advertising channel for every business, in any industry.
Source Soft Solutions is a leading Pay Per Click campaign management company. We offer PPC marketing services for businesses, big or small. If you are interested in learning how we work with you in creating and managing PPC campaign, reach out to us now!
