5 Internet Marketing Strategies That Work For Any Business

The Internet has taken over the world, giving businesses and entrepreneurs the easy way to reach 4+ billion people worldwide. The online platform gives you a number of opportunities only when you know how to market your business. As the best Internet marketing services company, we will tell you 5 proven strategies in this blog to help your business achieve success in 2019 and beyond.

What is Internet Marketing?

Internet marketing is more than having a well-designed website. It is an inexpensive way to promote your brand, website, products or services to build a relationship with your target audience, engage them, and drive traffic, leads, and ultimately, conversions.

Today, traditional advertising, such as TV ads, banners, billboard ads, newspaper ads, etc., doesn’t work for all businesses unless you have a big budget to support your marketing efforts. Advertisements are annoying and people don’t like them.

To make real connections, to make real customers, to build real brand advocates, and to rule Google’s search results, you need Internet marketing strategies. It doesn’t need a big budget but offers big results. How? The strategies that we will discuss now work for any business, even if you own a small business, local business or a large enterprise.

7 Internet Marketing Strategies That Will Work for Your Business in 2019

1. Search Engine Optimization (SEO)

SEO is the process of optimization each aspect of your website, from technical things to content, to help search engines find your website and display it when it matches the users’ search intent. For instance, if you own a furniture showroom in New York and you want to appear at the top spot in Google’s result pages, then you need to optimize your website. There are three things that you need to do in SEO:

• On–Page: It is the practice of optimizing a site to improve its search visibility and ranking on search engines. The five most important on-page SEO factors that you must focus on are: URL structuring, content, page speed, mobile-friendly, and Meta tags and descriptions.
• Technical SEO: It is the process of optimizing a website to help search engine bots to crawl and index it better. If you perform technical SEO of your online business well, it can boost traffic by 10x. So what do you need to do in technical SEO? Well, optimize your XML sitemap, make your site responsive, improve page speed, optimize internal linking, and use canonical URLs.
• Off-Page: On-page and technical SEO happen within the site, but off-page activities occur outside the website. It includes link building to improve domain authority, content creation and promotion for building high-quality links, and social sharing to increase engagement.

[Here are some more secrets for you to make your SEO 10x more effective.]

2. Content Marketing

Why does your business need content marketing? If you want your website to rank at the top page of Google, you need it. It’s that simple. After SEO, content marketing is the second most important ranking factor. According to HubSpot, companies that post 16 and more posts per month on their website get higher traffic and more leads.

The higher the number of blogs, the better the chances of getting indexed by Google. Better indexing by search engines means higher ranking. With top rankings, you get more new customers to click on your website. This means more inbound leads. (Image Source: HubSpot)

Content marketing comes in many different forms but whatever content you create and post, it should help you earn links. It can be blogs, articles, podcasts, videos, social messages, whitepapers, eBooks, case studies presentations, demos, tips, product guides, webinars, testimonials, reviews, training materials, etc. Some of the best Internet marketing services companies offer all these kinds of content marketing services because they have gained expertise in your niche and know what will work for your brand. The content that you will produce for your business should:

• Drive traffic: Create content keeping in mind your goals. It should engage people but bring a higher ROI for your business, which is traffic and leads.
• Build awareness: People should learn and know about your brand.
• Boost credibility: Informative content that users find useful and it meets their needs often boost your credibility.

3. Social Media Marketing

There are 2 billion active social media users in the world. They spend an average of 2 hours and 22 minutes on social networks. So it’s critical for you to utilize these social platforms to build customer relationships and nurture them. Social media is a great tool to communicate with your targeted audience. But communication is not enough; you need to drive more followers to your site and get them to perform some action like filling out the contact form, read blog posts, etc.
Social media channels are also great for generating leads. According to a recent study, social media has a 100% lead closing rate as compared to outbound marketing. LinkedIn tops the chart when it comes to leads, followed by Facebook and Twitter. You need to take help of the best Internet marketing services company to plan and design a strong social media strategy. Here’s what top marketing companies follow to build a social media marketing plan:

• Choose the right social network depending on your target customers.
• Create a content calendar to engage customers.
• Post regularly and respond to customer queries or complaints.

4. Link Building

What is link building? It is the process of getting hyperlinks from relevant websites having high domain authority. External links to your site act as a reputation for your business. For instance, you went to a beach destination and asked some people ‘what is the best restaurant here.’ And, if all the people name the same restaurant, then you will feel confident about that restaurant and you will definitely visit it.

Links are valuable for SEO, marketing, and audience development. The best Internet marketing services company will know how to create a link building strategy for your business to increase its web navigation and authority. So hire a marketing company for link building activities.

Links are one of the top ranking signals. So link building is critical to your search ranking, traffic, and lead generation activities. Here the key steps to creating a solid link building strategy:

• Know your audience and which websites they like the most
• Create amazing content in all format, text, infographics, videos, etc.
• Reach out to the top websites to post content on their site
• Use social media to reach more people and share your content

5. Email Marketing

Do you know email marketing offers 400% ROI as compared to other forms of Internet marketing tactics? Email marketing is still effective. It can be used for brand awareness, engagement, retention, traffic generation, sales, and more.

You can send newsletters telling customers about the latest trends in your industry. You can send emails to customers informing them about new offers and product launch. Or you can simply promote your business and services. There are so many ways you could use email marketing to your advantage. Three types of emails that you can send are:

• Transactional emails for providing customer services
• Promotional emails for generating direct sales
• Relational emails for engaging customers

Conclusion

Internet marketing is continuously evolving but these strategies will work for any business in 2019 and for the coming ten years. One strategy won’t work alone, you will have to follow all the above-listed online marketing tactics to get higher potential returns and meet your business goals.

As the best Internet marketing services company, Source Soft has mastered the art and science of online marketing. We offer Internet marketing solutions to businesses of all sizes and any industry. Contact us to know how our Internet marketing services fit your business goals!

 

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